Smiling girl holding up her elephant U-shaped toothbrush with her mom

For kids who fight the toothbrush

Bite, Press, Done. Brushing Without the Battle.

Read what parents say

A soft U-shaped electric toothbrush your child turns on by themselves. They bite down, it brushes, and it stops on its own.

Soft U-shaped mouthpiece Stops on its own
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Real bedtime moments

Brushing shouldn't feel like a wrestling match.

If any of these sound like your house, you're not doing it wrong. A regular toothbrush just isn't made for every child.

Child pushing a toothbrush away
01

The clamped-shut mouth.

The brush comes out and the lips lock. Every night turns into the same standoff.

Tired mother holding a toothbrush while her toddler turns away
02

The nightly battle.

You're tired, they're tired, and getting it done takes everything you have left.

Child covering his mouth, wary of a buzzing toothbrush
03

Too much for sensitive mouths.

Songs, stickers and timer apps work for a night, then you're back to square one.

Swipe to see all three

Next: see how it worksMeet the U-shaped brush.

Little Details That Make Bedtime Easier

A clear finish, a speed that suits them, and a brush that stays put.

Girl brushing with the elephant toothbrush
A clear finishStops on its own
Speed settings on the elephant toothbrush
Gentle or strongerChoose their speed
U-shaped mouthpiece staying in place
No chasing teethStays in place

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So many to choose from

38 Animal Buddies to Choose From

Koalas, pandas, dinosaurs, dragons and more. Let your child pick the friend they'll want to brush with every night.

Ages 2 to 7Ages 8 to 15Every buddy in both sizes
Koala grayKoala greenElephant blueElephant pinkSquirrel yellowSquirrel pinkSquirrel blueRaccoon grayRaccoon blueRaccoon pinkTiger pinkTiger bluePuppy grayPuppy brownPanda black and whiteBear blueBear pinkChick yellowChick whiteDinosaur pinkDinosaur blueDinosaur greenDeer blueDeer brownDeer pinkSkateboard dinosaur blueSkateboard dinosaur pinkMonkey blueMonkey brownMonkey pinkSquirrel orangeDragon greenDragon pinkDragon blueSeal graySeal yellowCapybara yellowCapybara pink
Pick their buddy